One of the most common myths about buying new construction is that using a buyer's agent will cost you more money. In reality, builders factor agent commissions into their marketing budget, and the price of the home is the same whether you come in with an agent or on your own.
How Builder Commissions Work
Builders set their home prices and allocate a portion of their marketing budget to pay buyer agent commissions. This is a standard business practice across the construction industry. When a buyer doesn't bring an agent, the builder simply keeps that commission as additional profit. They don't pass the savings on to you.
The Research Supports It
Studies consistently show that buyers who work with their own agent negotiate comparable or better terms than those who go directly to the builder. Your agent's market knowledge and negotiation experience add real value to the transaction.